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“Integrity” is the most important guiding principle of Far Eastern Group for its business and operation development. Far Eastern Group is committed to upholding the values of integrity, honesty, and openness. As such, its corporate culture is built on "Integrity, Diligence, Austerity, Prudence and Innovation".





Customers, the general public, and colleagues must all be treated with sincerity; cooperation and teamwork must be based on mutual trust.


Everyone must work diligently to upgrade themselves to adapt to changes that take place constantly and in different aspects of life. With diligence, we may make up for our inadequacies and overcome hardships.


Live a simple life and cherish your blessings; thus one may live a happy life with few earthly desires.


Always make a careful assessment before undertaking any task; those who plan ahead are those who will succeed.


Mr Hsu Shu-tong, Chairman of the Group, added “Innovation” to the existing values of "Integrity, Diligence, Austerity and Prudence”. He believes that only with the courage to create and innovate management, can one create a competitive advantage that others cannot replicate and always stay ahead of opponents.